HP
HP Business Process Services
Art Direction / Screendesign / Video Treatments
For the IT world of tomorrow
Insight
Our mission: Redefining HP Germany's Business Service Homepage. Our audience? Decision-makers within Germany's Fortune 500 companies. Our challenge: To showcase HP's cutting-edge high-tech product line with an intuitive, convincing design. At the heart of the campaign: a complete overhaul of the HP BPS landing page. Streamlined, sleek, and user-centric. A charismatic presenter, featured in a series of videos, persuades IT decision-makers of the benefits of HP BPS.
The screen design and storyboards for the films were created in my freelance work for the advertising agency TryNoAgency in Berlin.
The Results
Convincing. The strategy worked. 43 percent of all decision-makers have already implemented their PC lifecycle management from HP BPs. 54 percent want more security and therefore turn to HP BPS.
Commercials
Video Treatments
HP Services
HP Security
HP Lifecycle
HP Manageability
