HP Business Process Services

Art Direction / Screendesign / Video Treatments
For the IT world of tomorrow


Our mission: Redefining HP Germany's Business Service Homepage. Our audience? Decision-makers within Germany's Fortune 500 companies. Our challenge: To showcase HP's cutting-edge high-tech product line with an intuitive, convincing design. At the heart of the campaign: a complete overhaul of the HP BPS landing page. Streamlined, sleek, and user-centric. A charismatic presenter, featured in a series of videos, persuades IT decision-makers of the benefits of HP BPS.

The screen design and storyboards for the films were created in my freelance work for the advertising agency TryNoAgency in Berlin.

The Results

Convincing. The strategy worked. 43 percent of all decision-makers have already implemented their PC lifecycle management from HP BPs. 54 percent want more security and therefore turn to HP BPS.


Video Treatments

HP Services

HP Security

HP Lifecycle

HP Manageability